About us
Our Story
The Cold Plunge Lab was founded with a clear belief: cold exposure should be effective, accessible, and part of everyday life, not a luxury product or a complicated ritual.
Cold water therapy has been used for centuries to support recovery, focus, and resilience. Yet many modern cold plunge systems are overpriced, impractical, or designed only for commercial use. We set out to build something better.
Based in Italy, with warehouses across Italy, The Cold Plunge Lab designs and delivers professional-grade cold plunge systems that combine performance, simplicity, and thoughtful engineering, without unnecessary complexity or inflated pricing.
Our Mission
We believe wellness should be practical, repeatable, and honest.
Our mission is to make cold water therapy a realistic daily habit by creating systems that are powerful, easy to use, and built for real-world environments, at home, in studios, and in professional settings.
No ice.
No plumbing.
No compromises.
Our Products
We develop high-performance cold plunge systems designed around:
Precise temperature control
Powerful cooling and heating
Clean, minimal design
Simple setup and low maintenance
Every product is engineered for consistent, repeatable use, whether you are new to cold exposure or integrating it into a structured recovery or training routine.
Our Community
The Cold Plunge Lab is more than equipment. It is a growing community of people committed to recovery, resilience, and long-term health.
From everyday users to athletes and professionals, our customers share a focus on feeling stronger, clearer, and more balanced.
Take the Plunge
Every plunge is a reset, for the body and the mind.
We are here to make that reset simple, reliable, and part of everyday life.
Welcome to The Cold Plunge Lab.